Business Engineers Asia
Business Engineers Asia
In the fiercely competitive world of e-commerce, attracting customers and driving sales can be challenging. Many brand owners face the temptation to resort to massive discounts and promotions to entice buyers and stay ahead of their competitors. While this strategy may provide a temporary boost in sales, it comes at the risk of compromising brand...
Read MoreWith multiple different formats of listings, it can be hard to figure out what kinds of creatives, keywords, vouchers, and other supporting e-commerce resources are needed. Once you're done with the boring part of filling the endless columns, the fun part starts. Here are 5 ways to create effective and engaging listings that will drive higher...
Read MoreIn the highly competitive marketplace of Shopee, attaining a top 10 listing for this set of honey products has become a mission. To achieve this goal, I revisited my product listings and made strategic changes with the assistance of ChatGPT. This article aims to provide insights into the steps taken and the key takeaways from this
Read MorePicture this: a market saturated with honey, where innovation seems elusive, and sales struggle to take flight. It's an uphill battle, my friends, but one that we fearlessly embarked upon. Join me as I unveil the awe-inspiring journey of our honey brand, where against all odds, we soared from selling a measly zero bottles in three months to a...
Read MoreWith marketplaces becoming the new digital flee markets, where competition is fierce and consumers are often drawn to marked-down prices, it is crucial for new brands to stand out. In this article, we will explore three reasons why re-working your e-commerce marketplace listing is essential to drive sales and maximise your brand's
Read MoreIn the realm of pricing strategies, one approach that has garnered attention is price skimming. While it may appear tempting to attract consumers with high initial prices followed by enticing discounts, there are inherent dangers that can undermine long-term success. This article delves into the perils of price skimming, emphasising the need for...
Read MoreBrands in Singapore have successfully used price-skimming to launch their products. This is a pricing strategy where a brand initially sets a high price for its product or service and then gradually lowers it over time. It lowers the barrier of entry for potential consumers to get the product, be hooked to it and continue purchasing it even when...
Read MoreWe all know that consumer goods is a traditionally capital intensive industry with a small number of brands ever seeing the light of day on a massive scale. In the case of a SME or micro SME, the harsh reality that a quality product may just be not enough to get a long queue of people waiting to spend their hard earned money on your product is...
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